A very innovative way to market a country’s tourism hot spots (much better than 15-second ads on international news channel, in my opinion): The Tourism Authority of Thailand (TAT) is to step up promotional efforts in the Middle East market by inviting a group of 25 beauty contestants from Lebanon to visit Koh Samui during …
Tag Archive: tourism campaign
May 26 2010
Snowy Mountain in the Morning; Sunny Beach in the Afternoon? Got to be…
Turkey! Yep, the Lebanese-brewed cliche of skiing in the morning and sun bathing at sunset has been hijacked by the Turks in their latest “Go Turkey” tourism campaign blaring on UAE radio stations. Here’s the clip: Turkey Tourism Ad on UAE Radio Guess its time we redevelop the phrase. How about this: Lebanon: where you can …