What first began as a twitpic from CHRBL of a billboard in Dora has made its way to Kim Kardashian, founder of DASH shops in the US:

Starcasm.net: PHOTO Are the Kardashians opening a DASH store in Beirut?

Starcasm.net: PHOTO Are the Kardashians opening a DASH store in Beirut?

This photo taken in the Beirut suburb of Dora, Lebanon was originally tweeted by @CHRBL and eventually found its way to Kim Kardashian via @Zoozel with the following question: “@KimKardashian me and my friends need to settle this. Do you have a DASH branch in Beirut or not?”

And Kim responded through her blog:

One of my Twitter followers, Zoozel, sent me this pic asking whether there is a DASH store in Beirut. No, there is no DASH boutique in Beirut!
It looks like someone has just used the same font we use for the boutique to advertise their company. We have no idea what this is, lol.

A complete FAIL to Naji Saleh & Sons.