After their expulsion from Saudi Arabia (their most lucrative market I might add) because of their tell-all report on Sex in Saudi, LBC are back in the press now for the way they take care of their employees:

A female Saudi journalist has decided to discontinue working with the Lebanese TV channel LBC for which she coordinated a chat show that ignited a controversy over a man’s talk about his sexual activities.
[…]
“The channel [LBC] did nothing to defend me, and never uttered a single word for my sake,”
[…]
Mohammad Al Fuhaid, a Saudi columnist, noted that it is disgraceful on the part of LBC to have remained silent about its controversial programme, which triggered much outrage. “All those responsible for telecasting the controversial ugly programme escaped and were watching in cool what were befalling on the victims of the programme,” he said while calling the act as a “shameful flight from justice”.

I have to completely agree with Al Fuhaid. The way LBC handled this issue read like a book: What Not To Do- PR and You. LBC never once explained the show or why it even decided to air it. What was the point of it? Was it to shock? Was it to show that things occur in Saudi society (like we didn’t know already) and that more openness is needed to discuss these issues? LBC simply disowned the entire show. The intial reaction to the outcry was just as confusing. They mentioned that the show was being pulled out of their line-up not because of the controversial episode but because they were preparing a new line-up for the month of Ramadan. And, oh yes, there are no plans to shoot or broadcast episodes of the show when the Holy Month ends. After that, complete silence – constantly refusing to comment on the incident and its aftermath. Maybe if they close their eyes hard enough, it will go away.

And to make matters worse, they didn’t even utter a word in defense of their team who probably worked their heads off to pull off a (literally) ground-breaking show. Simply kicked them to the side and hoped they would disappear as they wished the same for the controversy.

I must say, I am extremely disappointed with LBC. They had definitely come along way especially during their peak in the mid- to late 90s. It is quite apparent now that the sun has set on the Lebanese Broadcasting Corporation. I just hope they realize this and clean up their act or simply pack their bags and head home.

LBC: Lebanese Broadcasting Corporation

LBC: Lebanese Broadcasting Corporation