Received an email this morning from Fadi Ghazzaoui at Innov’Action with the details behind MINI’s Middle East Party in the Lebanese Capital:
1- Saturday, 23rd October 2010, from 10 am to 4 pm:
GCC Mini owners will have the opportunity to drive with MINI owners from Lebanon to the historic city of Byblos . So if you are a MINI owner, what are you waiting for? Please join us and register for the drive onwww.MINI-me.com and don’t forget to spice up your MINI as the coolest MINI will be voted!
2- Saturday, 23rd October 2010, starting 7.30 pm:
As the sun sets, fashion, design, art and music will fuse to create a truly unforgettable evening in the heart of Beirut at the historic Mouawad Palace near Burj el Murr All MINI fans in the Middle East can join in on the action by simply logging onto www.MINI-me.com and register for an evening of design fantasy, music vibes and Zen taking place In addition, MINI will show the new model range and will provide a sneak preview of its latest family member – the MINI Countryman, The line-up for this event features some of Beirut’s hottest acts, including; Slutterhouse, Undecided KA and Jammit The Band.
Meanwhile Annette Baumesiter, top MINI designer is flying in to officiate the party that will also see the best of Beirut’s creative design talent on display. One design initiative will be an exhibition of the designer toy MEGA created by EMIRATI designer Mohammed Abedin earlier this year.
The exhibition is to underline the city’s positioning as art capital of the Middle East and to showcase the very best in Lebanese talent in fashion, graffiti photography with the participation of Karen Karam, , Ashekman, Bokja designers and Roger Moukarzel are among the confirmed artists.
Speaking about the event, Sarah Klippert, MINI Manager of BMW Group Middle East, said: “Consistently raising the bar for creative and unconventional marketing techniques across the globe, MINI continues to showcase and support urban projects that champion creativity. This event is a culmination of everything MINI and will bring like-minded people from across the region together to celebrate the iconic brand. We are thrilled that so many devoted MINI enthusiasts are able to join in for the event that promises to be a memorable night of music, fashion, art and excitement”.
Sounds like a great event – too bad I won’t be able to make it.