Yep, the Lebanese-brewed cliche of skiing in the morning and sun bathing at sunset has been hijacked by the Turks in their latest “Go Turkey” tourism campaign blaring on UAE radio stations.

Here’s the clip:

Turkey Tourism Ad on UAE Radio

Guess its time we redevelop the phrase. How about this:

Lebanon: where you can see women in lingerie on snowy mountains in the morning and fully-covered women wading along sunny beaches in the afternoon.


Lebanon: where you can drive at break-neck speeds to snowy mountains in the morning and coast down towards sunny beaches in the afternoon while keeping the car in neutral.